Built by founders, for founders

Mayur's story

Mayur started in the trenches of the outsourcing world at Teleperformance, one of the largest BPOs on the planet — handling support for household-name brands across dozens of unrelated industries.

The pattern was impossible to ignore: generic BPOs optimize for headcount and ticket volume, not for the brand's actual customer relationship. Ecommerce and subscription DTC brands — with their chargeback math, subscription logic, and public review exposure — got treated exactly like every other account. That's why they get generic results.

it'S prompt was built to be the opposite: narrow, specialized, and founder-accountable. One niche, done properly, with the founders themselves on the account — not a vendor manager three layers removed from the work.

Founder-led, not VC-chased growth

We're not optimizing for a Series A pitch deck. We're optimizing for whether your customers get a good answer in two hours instead of two days. That means slower, more deliberate growth — one pilot, one relationship at a time.

Our vision for the next 2 years

A roster of Shopify DTC brands who consider their support team a genuine competitive advantage — not a cost center they tolerate. Deeper subscription and chargeback expertise, more dedicated agents, the same founder-level accountability at every size.